Twittering Olyset Nets to Senegal
A simple tweet that turned into the "Most Re-Tweeted Message" on World Malaria Day 2009 made it possible to provide 89,724 life-saving Olyset® Nets to families in Senegal this year.
Last year, Ashton Kutcher (@aplusk) challenged CNN (@cnnbrk) to a Twitter race to see which could reach 1M followers first. Ashton pledged to donate 10,000 mosquito nets to Malaria No More if he got there first, and his pledge catapulted him to success as the race coincided with WMD 2009.
Individuals on TwitterTM matched Ashton's pledge to raise more than $500K on Twitter alone. Backed by celebrities such as Anderson Cooper (@andersoncooper), Sean "Diddy" Combs (@iamdiddy), Oprah Winfrey (@Oprah), Ryan Seacrest (@RyanSeacrest) and many others, 89,724 life-saving Olyset mosquito nets are now reaching African families.
See Anderson Cooper's CNN report on the life-saving difference kicked off by a tweet.
For the latest updates as the net distribution progress, check out Peace Corps Senegal website.
Sumitomo Chemical is proud to supply long-lasting Olyset Nets for the Twitter campaign. We thank the Twitter community, led by Ashton Kutcher's race against CNN, and Malaria No More for making a life-saving difference.
Follow Olyset Net on Twitter at http://www.twitter.com/olysetnet.